Posts Tagged ‘website maintenance’
A Quick Bit of Advice for Your Website
I’ve been working on a proposal this morning, as well as doing website inventory for a new client, and so I’ve been looking at their websites with a keen eye.
For small companies like mine, the company website is one of the great equalizers. I know that I can compete with larger PR firms, based on my record of media hits and my ongoing relationships with media and with past and present clients. My website is how I make sure that information’s getting out to prospective new clients. For a lot of us, it’s the first and only piece of information people see.
Therefore, it’s helpful to get an inventory from someone who had nothing to do with the formation of your website. Here are some good basic questions to give you the feedback you need:
* What are my impressions of the company?
* Do I get a sense of how successful the company is?
* Do I get a sense of how well the company can meet my needs?
* Is there anything on the site that’s inconsistent or incongruous?
* If I’m interested in doing business with this company, can I make contact with someone there?
Certainly, you can do your own inventory, but it’s likely that the website content is intuitive to you, as you’re the one who created it. Find someone who has the same computer literacy as your target audience, and be prepared to make the necessary adjustments once you get your report back. It can be an eye-opening experience on not just your website, but how you’re marketing yourself to the world.
