Archive for November 25th, 2008
Seek and Ye Shall Find (On Technorati)
One of my friends and trusted PR confidantes, Cyndi Hughes, is currently director for the Writer’s League of Texas. Last month, I did a Book PR class there, talking to authors with book projects in various stages of completion, looking toward how they’d get word of their books out there. We’re talking about another class geared specifically toward what authors can do for themselves.
It’s a great topic. I encourage my clients to jump into social media to connect with new people and to strengthen ties with people who already know them. One of the tools I point them toward is Technorati — it’s a powerful resource for finding blogs around certain topics. Just yesterday, I was looking for Texas Travel blogs for a project I’m doing for the City of New Braunfels, and tracked down two excellent travel blogs now interested in letting their readers about Christmas in New Braunfels (which includes Schlitterbahn’s complete Winter Wonderlandification courtesy of more than one million lights, an ice skating rink, and a snow machine).
Blogs aren’t the mysterious entities they once were, but it’s still helpful to have a resource like Technorati available to figure out who’s covering what. And it’s a very easy, intuitive, and powerful tool to show clients who want to improve their social media (and overall PR) IQ.
